Target Source List & GEO Source Strategy

The verdict

The two things that actually work for dimartec right now:

• More own-domain listicles. dimartec.co.uk is already the most citation-efficient domain in the entire dataset, at 1.55 citations per indexed page versus Reddit's 0.066. Four blog posts are doing all of it.
• Placement in third-party editorial listicles, weighted to the ones OpenAI cites. This is where dimartec is completely absent and where the priority provider lives.

Everything else is a rounding error.

Target prompt list

All 25 prompts are tagged BOFU, and unusually, all 25 genuinely are. Every single one is provider-seeking ("which agency should we hire", "who should I shortlist", "who are the best"). There is no exploratory filler to strip out. So the intent filter removed nothing, and the useful cut was by category instead.

Where dimartec stands today

Cited in 9 of 25 prompts; named in the answer text in 6.

Won: CRO fintech, CRO UK SaaS, CRO €5M ARR, GEO+CRO combined, PPC UK fintech (CAC payback), RevOps €5M ARR, Head-of-Marketing shortlist, European fintech pipeline, RevOps + attribution fintech.

Competitor citation counts across the 25 prompts: Directive 11, Powered by Search 8, Refine Labs 4, Kalungi 4, NoGood 3, Hey Digital 0.

Target query list

383 captured queries. Filtering was kept deliberately light here because the source stage has far sharper filters. The one tight cut was cross-provider convergence.

Search volume by provider

Anthropic searched roughly a third as often as OpenAI, and pulled 6 to 8 sources per query where OpenAI pulled up to 28. Anthropic is answering these questions largely from what it already knows. That single fact reshapes the strategy per provider, as set out below.

Target source lists

2,740 candidate pages. Four lists saved, each answering a different strategic question.

The analysis

Citation efficiency is the only metric that matters

Retrieval is cheap. Citation is what puts you in the answer. The gap between the two is enormous and it's where every wrong strategic instinct comes from.

LinkedIn and Reddit are the two most-retrieved domains in the entire dataset and two of the three worst converters. They soak up model attention and give almost nothing back.

Why a Reddit campaign would fail

TSL-2 is the receipt. Of roughly 40 Reddit pages retrieved at meaningful volume, nearly every one has zero citations. The pattern is stark: Reddit retrieval is almost entirely OpenAI, and OpenAI cites virtually none of it.

Worse, someone is already running the exact campaign you'd be tempted to run. The r/u_Temporary_Meeting182 profile posts ("Best SaaS PPC agencies in 2026", "Best B2B SaaS marketing agencies", "Best SaaS GEO agencies in 2026") are self-published listicles on a Reddit user profile. They pull 8 to 9 retrievals each. They have zero citations. Same for the r/Superframeworks and r/SEO_LLM equivalents. The play is being run, at scale, and it isn't working.

Three Reddit threads are worth engaging with organically. These are the only ones that convert:

Comment in those four as a practitioner. That's a half-day of work, not a campaign.

Why a LinkedIn campaign would fail, with one exception

LinkedIn is the most-retrieved domain in the set (82) and converts at 33%. But the conversion is concentrated: the only LinkedIn asset that earns real citations is a Pulse listicle, "10 Best AI Search Agencies for B2B SaaS in 2026 (GEO, AEO & AI Visibility)", with 8 retrievals and 4 citations, cited by Grok and Perplexity.

Not posts. Not thought leadership. A long-form Pulse article structured as a ranked list. And note: Anthropic never touched LinkedIn once.

So: publish one Pulse listicle per category, treat it as a content asset, and skip the posting cadence entirely.

The own-content finding

TSL-4 is the most important list here. dimartec has 11 indexed pages producing 17 citations, better citation efficiency than every third-party domain in the dataset.

The "5 Best X agencies for Y" template works. It is already being cited by Anthropic, Gemini and Perplexity.

Obvious content gaps, categories where dimartec has no listicle at all: GEO / AI visibility (the flagship service), PPC / paid media, lead generation, and anything UK-specific despite UK being the home market and appearing in multiple prompts.

Per-provider strategy

The three priority providers behave so differently that a single strategy would be wrong for at least two of them.

The target source list

Tier 1: highest citation yield, all providers (from TSL-1)

Ranked by citations earned. These are the pages currently answering dimartec's BOFU prompts.

Tier A: neutral publishers, realistically pitchable

Not run by direct competitors. Editorial or vendor-owned, so a genuine pitch or a case-study contribution can land.

techinformed.com · firstpagesage.com · clutch.co · 11x.ai · teamwork.com · bizplan.com · fame.so · neilpatel.com · saas-hackers.com · theb2bplaybook.com · visibilitystack.ai · hyperscayle.com · therubiconagency.com · thethunderclap.com

Several of these are 100%-citation-rate single-page assets (techinformed.com, 11x.ai, fame.so, bizplan.com, teamwork.com, visibilitystack.ai), so one placement gives high yield.

Tier B: rival agency blogs running the same play

These are agencies publishing "best agency" listicles as a GEO tactic. Harder, but many accept paid placement, updates or reciprocal inclusion, and they hold the highest citation counts.

beomniscient.com · conversionteam.com · rightleftagency.com · aimers.io · loudface.co · brighterclick.com · rocktherankings.com · thedigitalelevator.com · omnius.so · minuttia.com · thegood.com · piperocket.digital · thesmarketers.com · dataally.ai · leadwalnut.com · tripledart.com · concurate.com · mintposition.co · yesoptimist.com · derivatex.agency · grizzle.io · team4.agency · scalerrs.co · growthspreeofficial.com · conversionrate.store · elefanterevops.com · callboxinc.com · belkins.io · mintcopywritingstudios.com

GEO beachhead (TSL-3): the category to fix first

25 pages own the GEO/AI-visibility answers. Priority targets, since dimartec is absent from all of them:

rocktherankings.com/best-geo-agency (8 cites, 4 providers) · thedigitalelevator.com GEO list (7, 4) · omnius.so fintech AI SEO (6, 5) · minuttia.com/best-geo-agencies (5, 2) · firstpagesage.com B2B SaaS GEO/AEO (4, 4) · concurate.com fintech GEO (4, 4) · visibilitystack.ai (4, 3) · derivatex.agency (4, 2) · team4.agency GEO service page (4, 4) · yesoptimist.com/best-geo-agencies (4, 2) · grizzle.io (3, 2) · mintposition.co fintech GEO (3, 3) · fintelconnect.com GEO for financial brands (4, 3) · en.wikipedia.org/wiki/Generative_engine_optimization (3, 2)

Plus the r/SaaS "Best GEO/AEO agencies for SaaS" thread and the LinkedIn Pulse AI-search listicle.

Recommended allocation

Fix to make this week